Hospiten Recognized as Finalist in Dircom Awards for its Brand Purpose

Hospiten, the international healthcare network, has been named a finalist in the Communication of Purpose and Brand category at the prestigious Dircom Ramón del Corral National Communication Awards. This recognition highlights the organization’s strategic effort—developed in collaboration with FutureBrand—to refine its identity and reinforce its commitment to quality healthcare.

With more than 55 years of experience, Hospiten has articulated its brand around the idea: “A life dedicated to the progress of health.” The journey to define this purpose involved an in-depth reflection on Hospiten’s values, its societal impact, and its long-term vision, culminating in an authentic and distinctive brand strategy.

Carlos Salazar, Hospiten’s Director of Commercial, Marketing, and Communication, expressed gratitude for the honor: “We are deeply thankful to Dircom for this recognition. FutureBrand has been a key partner in this transformation, helping us shape a more mature and innovative brand identity within a highly competitive industry.”

The partnership between Hospiten and FutureBrand has resulted in a strategic and visual narrative now coming to life across international touchpoints. Since unveiling its new brand image in April 2024, Hospiten has emphasized the “fabric” that connects its network of over 5,000 healthcare professionals across five countries, reinforcing its commitment to wellness within the communities it serves.

As the organization prepares for the inauguration of Hospiten Madrid Boadilla—a new hospital center set to open in Madrid—Salazar emphasized the role of branding in shaping public trust: “We firmly believe that brand identity is a fundamental strategic asset for building confidence and strengthening our connection with society. FutureBrand recognized our values and helped convey them in a genuine, differentiated way.”

Carlota Castellanos, General Manager at FutureBrand, echoed this sentiment: “It has been a privilege to accompany Hospiten in this journey. Together, we have preserved the essence of this family-founded institution while preparing it for what’s ahead.”

The Dircom Ramón del Corral Awards, a benchmark of excellence in Spain’s communication sector, recognize outstanding achievements in brand management. Winners will be announced at the awards ceremony in Madrid on June 4.

About Hospiten:

Hospiten is an international healthcare network with over 55 years of experience, committed to providing top-tier medical services. The organization operates 20 private hospitals in Spain, the Dominican Republic, Mexico, Jamaica, and Panama, alongside 175 outpatient medical centers under its Clinic Assist brand. Founded by Dr. Pedro Luis Cobiella, Hospiten serves more than two million patients worldwide annually, with its expansion in Madrid promising further enhancements in care.
Hospiten also includes MD Anderson Cancer Center Madrid, a subsidiary of the prestigious MD Anderson Cancer Center in Houston, Texas. With over two decades of service in Spain, MD Anderson Madrid boasts a Phase I Clinical Trials Unit, more than 150 oncology specialists, 87 hospital beds, and state-of-the-art medical technology dedicated to cancer diagnosis and treatment.
For further inquiries:
📧 comunicacion.hospiten@gabinetedecomunicacion.es
📞 (+34) 922 629 455
📧 comunicacion@hospiten.com